#1 – There Must Be A Deadline. It’s simple psychology. If you don’t have a deadline there is no urgency to take action. It’s been that way since when you were a child in school. Homework got completed because there was a due date.
Fat loss programs succeed based on that same psychology. If you don’t have a deadline…a target to shoot for, there is no urgency. Your effort gets watered down. You don’t stick to the program. That’s why just having a membership to a health club or joining classes will never work. You have zero urgency and no real, specific target in mind.
#2 – It Must Be Simple To Follow. Almost every fitness program falls into one of two categories…it either is almost impossible to follow or there’s really no specific program to follow.
Let me explain.
Most of those fitness programs that promise incredible results probably would work…if you could actually stick to them. All it would take is hiring a full time nanny to watch your kids, quit your job, hire a chef and max out your credit cards buying supplements. No problem, right? This happens for a couple of reasons really…either the ‘expert’ creating the program really has now idea about who you are and what your life is really like…or…they just don’t care and they’re creating their masterpiece program that would work if the stars aligned.
On the other side of the spectrum are the ‘just show up’ programs. Gyms, aerobic classes, running or long slow cardio and fitness bootcamps. With these, there really is no plan, so there is nothing to follow. They’re mistaking getting someone tired for getting them to their goals.
#3 – There Must Be A Challenge For A Change To Happen. For you to see any significant changes you’re going to have to step out of your comfort zone…but many fitness programs are afraid to ask you to do that. Why? Money. They know that no one wants to be uncomfortable forever and since they’ve ignored the need for having those short-term deadlines, they just avoid asking you to get uncomfortable at all.
They make fat loss sound like magic…’take this pill,’ ‘drink these shakes’…your unwanted pounds will disappear and it will be easy. They prey on our emotional desires for the ‘quick-fix’ or ‘magic bullet’…but as you well know, those just don’t work.
And for you, a busy person, all this gets magnified. You’re being pulled in 20 different directions and you don’t have time to sort through everything and figure out what actually works and what’s just hype. You need that step-by-step plan to follow because you can’t spend 45 extra minutes here or there figuring things out. That’s why it’s so easy to fall for the false promises and too-good-to-be-true offers.
But there is a solution…